Founder Story
Yuri Yasuda
From a young age, I've been deeply fascinated by Japan's rich culture and the power of its natural world as a japanese. With years of experience in education and wellness, my time in the UK opened my eyes to the growing global interest in Japanese wellness products. Driven by a desire to share authentic, high-quality "Made in Japan" goods, I founded LILY AMBER.
The name LILY AMBER combines my name, Yuri (Lily), with the timeless beauty of amber, symbolizing elegance, harmony, and a connection to nature. LILY AMBER is committed to bringing the remarkable wellness experiences of "Made in Japan" to people around the world, emphasizing Japan's tradition, innovation, craftsmanship, and harmony with nature.
Yuri Yasuda| 安田 紬李
Our Team
Wellness isn’t just a goal—it’s a way of life. As a scientist with a PhD in Chemistry and a background in diagnostics, I’ve spent my career focused on the early detection of diseases. But beyond the lab, I believe true health starts with prevention—our daily habits, the food we eat, the way we move, and the moments we take to care for ourselves. That’s what drew me to matcha. More than just a drink, it’s a ritual that brings balance, energy, and mindfulness to everyday life. When I met Yuri, we immediately connected over our shared passion for holistic well-being and the power of high-quality, authentic ingredients. At LILY AMBER, we’re not just offering premium Japanese matcha—we’re building a community that values health, tradition, and the simple joy of taking a moment for yourself. I’m excited to be part of this journey and to share the benefits of matcha with you. Let’s create a healthier, more balanced life together.
Ana Garrote Cañas
Our Head of European Operations
